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Why should I undertake an appraisal of my website?

It isn't easy to determine the true value of a domain name.  Everyone has heard of domain names selling for millions of dollars.  However, many domain names cannot be sold for $20.  Just look at eBay and Yahoo domain name auctions to see for yourself.  What makes one name valuable and another essentially worthless?  Just looking at the name and guessing will not help.  Just because a name sounds good or looks good doesn't mean it is valuable.  We have extensively studied domain name sales to derive an accurate, fair and dependable model of domain name sales values.

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What do I get when I purchase the appraisal software?

When you purchase the appraisal software, you get an EXPERT evaluation of the domain name.  The software will consider aspects of the domain name to derive a value for the domain.  This method is known as the "hedonic" method.  This differs from the typically "ad hoc" methods used by other services.  Our method relies on hard data on domain name sales over the past several months.

In addition we supply some additional tools to help you prescribe the value of your domains.

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How does the domain appraisal software assess domain names?

Most other services consider only a limited number of characteristics of a domain name.   We have our own proprietary statistical model that considers a number of characterizes of a domain name to estimate its value.  The model considers the following features:
  • length of domain name
  • size of the market related to the domain name
  • probability that the domain name will be properly spelled by  customers
  • potential of the domain name to be associated to site content
  • the extension of the domain name (e.g. .com, .net, .org)
  • breadth of the domain name's applicability
  • Use of hyphens in the domain name

In addition you should also consider the revenue and profitability of a website when your undertaking a valuation and you should also consider the relative popularity of the website.

  • You can check the relative popularity of a website by visiting sites such as Alexa (full-list supplied in email with purchase).
  • You can undertake a simple valuation of the relative value of a website by using a NPV model

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How much does it cost?  How long does it take?

Domain Appraisal software is  less than all professional appraisal services.  We charge a flat rate of $9.99 for the appraisal software that enables you to appraise as many domains as you wish.  We guarantee that we will send your appraisal software via email within 24 hours or your order is free with instructions on how to use the software and other areas to consider when undertaking your valuations of your websites.  

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